Headquarters:
Hanson Faso Sales and Marketing has personnel located in eleven locations
in the Midwest. Our headquarters office is located in Lombard, Illinois,
a suburb of Chicago.
Branches: Our other branches are located
in Indiana, Iowa, Michigan, Minnesota, Missouri, Ohio, Wisconsin, and New England.
Corporate Functions: Corporate functions
provided by our headquarters office include Finance, Administration,
MIS, Marketing, Central Order Processing and General Management.
We have Apollo Space Management software as well as access to the
IRI database.
Branch Functions: Branch offices are
responsible for the execution and development of sales programs
in their areas. All principals are encouraged to build and maintain
relationships with headquarters and branch locations with respect
to the development and execution of sales plans.
Principal Assistance: We regularly
assist our principals in the development of programs, shelf assortments,
and the analysis of market data. We assist our customers in item
selection and program planning in addition to our regular sales
activities.
Brand Development: Our concept recognizes
two important points in the building of our brands in today's market:
1. The requirement that programs be designed and offered to multiple
trade classes in order to maximize brand penetration in a given
market and that many brands have items that are developed for
specific trade classes.
2. That marketing programs should be customized to meet the needs
of the particular customer and market in concert with the needs
of the brand.
|